JLCC Literacy Program

What is it?

JLCC’s Literacy program promotes a love of reading and increases access to books across the Coastal Bend. It’s a year-round initiative that blends creativity, education, and outreach to support early literacy and lifelong learning.

The centerpiece of this program is the Christmas Tree Forest—a joyful, one-day public event at the Art Museum of South Texas where children’s literature comes to life through elaborately decorated trees inspired by beloved storybooks. This whimsical experience brings families together to celebrate reading, imagination, and the magic of stories.

Beyond this signature event, JLCC brings mobile literacy programming to schools and community centers throughout the year. Members lead storytimes, host themed reading activities, donate books, and distribute classroom kits that help educators and families foster reading at home.

We also manage and maintain over 75 Little Free Libraries across the Coastal Bend, keeping them stocked year-round with books for readers of all ages—ensuring that access to books is never limited by cost, location, or schedule.

Why it Matters…

Strong reading skills are the foundation for academic success, but many children lack access to books or engaging literacy experiences. JLCC works to change that by combining creativity, outreach, and accessibility.

From sparking joy at the Christmas Tree Forest to placing books directly in neighborhoods, our Literacy program empowers children to become confident readers and lifelong learners. It’s not just about books—it’s about building brighter futures, one story at a time.